Sorry for being so skeptical re: Bruise Relief but your explanation does make ingenious sense. It is similar to what we see in “compartment syndrom ” or tamponade wherein one fluid or solution competes for and takes over a “space” not allowing the other. Your ingredients are competing for the intestitial space with the extravasated blood.

Here’s what that means for you Bruise Relief® lovers out there:

Compartment syndrome and tamponade are both terms that refer to the compression of blood vessels. Bruise Relief®, when applied shortly after trauma, is acting as the compressor that prevents blood and fluids from pooling and bruises from appearing. 

When we experience trauma to the skin, whether from injury, surgery or other causes, blood and fluids are forced out into the surrounding tissue. This process causes bruising. 

Bruise Relief® combats bruising in two ways. First, the ingredients in Bruise Relief® (Distilled water, Glycerin, Vitamin E Oil, Evening Primrose Oil and Carbomer) when applied shortly after impact or cosmetic procedure, are absorbed quickly into the skin and immediately begin preventing blood from filling in the impacted area. Second, Bruise Relief® will help prevent or lessen any further bleeding.

Instead of a bruise forming, the blood and fluids that cause bruising are reabsorbed into the skin effectively preventing or diminishing the appearance of a bruise.

See Bruise Relief really is ingenious!

Louisiana Woman Finds Relief in SECRET Family Recipe

Interview with Barbara Cranner Founder of Bruise Relief

When Barbara Cranner launched Bruise Relief®, she knew she had an effective product because it had been used it in her family for five generations. What she did not know was how many great resources she had in her own “backyard” of New Orleans. Following Hurricane Katrina, Barbara decided that someone in her family needed to focus full-time on bringing the family remedy to the mass market.

After 24 years as a financial advisor, Barbara decided to leave the financial business in 2006 and commit her time to developing her great grandmother’s remedy for the mass market. Barbara launched Dr. Holmquist Healthcare, LLC, a family- and majority-woman-owned and operated company, which is headquartered in Mandeville, Louisiana. The company is named for Barbara’s step-father, Dr. Nelson Holmquist, a cyto-pathologist.

Initially, Barbara thought Bruise Relief would be marketed as a First Aid product for children, but she was pleased to learn interest came from people of all ages. A topical skin care product, Bruise Relief® comes in a gel and serum formulation and is designed to eliminate the appearance of bruising and skin discoloration. Seniors citizens now tell Barbara that it helps with their ever present bruises, and the cosmetic industry also sees its benefits. Dermatologists and plastic surgeons have attested to the benefits of Barbara’s product. Even women with dark circles under their eyes are reaping the benefits of Bruise Relief®. After years of hard work, Barbara was able to see the fruits of her labor when fine pharmacies and online retailers decided to carry Bruise Relief®.

Despite the economic downturn, Barbara has continued to grow her business and is looking to expand the brand and company. She has learned the importance of developing a marketing and advertising plan that fits her budget, needs and goals. She is turning to new media as a unique way of reaching consumers. Social media and ambassador programs, combined with sampling and traditional advertising have allowed Dr. Holmquist Healthcare to reach consumers nationwide without breaking the budget of this small business.

Barbara now generates business primarily from in-store and online sales. Customers are able to visit the company’s website http://bruiserelief.com/shop/to purchase either the serum or gel Bruise Relief® formulas. In addition, interested visitors can request a free sample to test the product before purchasing it. Barbara has found this business model to be a success because she can use her marketing strategies to drive sales both in-store and online. In the future, she hopes to test new marketing approaches to reach an ever wider consumer base than the one she has already established.

Learn more about Barbara at http://bruiserelief.com/category/our-blog/

Follow her on Twitter at Twitter: http://twitter.com/BruiseRelief

Many times we injure ourselves as the result of being on the go, hurrying to make the bed or rushing to get to work. As we’ve said before, Bruise Relief® is most effective when applied shortly after impact. Here’s some advice for busy people:

• First, keep Bruise Relief® handy so that when you’re injured, you can reach for relief.
• Second, an easy way to use Bruise Relief® on the go is to apply to the injury and then cover with a gauze strip.

Using the gauze strip over  Bruise Relief® will keep the gel or serum on the point of impact so its not wiped away by clothing or movement.

Keep those questions and comments coming!

HH: Bruise Relief is a remedy for what?

BC: It’s my great-grandmother’s remedy. A remedy for bruises. It gets bruises to go away much more quickly. And in fact, if you use it pretty quickly after something happens, the bruise won’t even happen. That’s the WOW experience from the skeptics who try it.

HH: For generations your family has been using Bruise Relief and then along comes Katrina.

BC: We experienced Katrina as everyone else did. Then a year after Katrina we went back to our lives. We realized we had an opportunity with Bruise Relief, to bring something creative and useful to the market, to our local community as well as to everyone.

HH: Now Barbara, in the aftermath of that chaos, how long did it take you to say, “It’s time to take the home remedy that is now Bruise Relief to market?” By the way this is in every major pharmacy in the United States now. You can look at it on the web at BruiseRelief.com. It’s a huge success.

BC: I can honestly say it absolutely was almost  a year. Nobody who went through what we went through was thinking clearly for eight, nine, ten, twelve months.  As much as last week, I ran into someone whose family was just moving back into her house. That’s our reality down here.

HH: When did you decide you were going to make a business out of Bruise Relief?

BC: I guess it would have to be December of 2006. That’s when I absolutely decided I was going to focus full-time on our business.

HH: How successful is Bruise Relief?

BC: Bruise Relief is amazingly successful. And our reality is we’re presenting a new claim, a new product into a market that didn’t exist before. If you went into your pharmacist with a bruise, they would say ice or two weeks. We have a new claim, a new reality and something that demographically is growing. It’s safe for all ages. Our family used it for pediatrics but seniors who are living longer, more active lives, tend to bruise more easily.

HH: Now it’s in Target, it’s in CVS…

BC: It’s in Target.com. It’s in CVS nationwide in the pharmacies. It’s in Walgreens regionally and growing. It’s on a lot of websites. And we get a tremendous amount of feedback from people who want to try it. We give free samples away. And then they come back and they buy it because it works. The easy part is that it works.

HH: What’s your feeling about the City of New Orleans and its future?

BC: You know New Orleans is a very different place than it used to be. There’s a lot of thing we don’t have which is sad and some days a bit overwhelming. But there’s a lot that is really new and exciting and innovative. You’ve had people talking about it all week. I’d like to say New Orleans has a few more ingredients in our gumbo.

You know America is a melting pot but New Orleans is a gumbo and we’ve got some great new ingredients because we have innovation and entrepreneurship abounding here now.

HH: Well one of those is Bruise Relief and my hat is off to you.