Bruise Relief: A Story About What is Possible
Posted on 02. Sep, 2009 by Dr. Holmquist in Bruising, Press
Bruise Relief co-founder Barbara Cranner was interviewed by Hugh Hewitt last week as part of a Katrina anniversary series. Hugh Hewitt’s show is broadcast nationally to over 120 radio stations. Here are excerpts from that interview:
HH: Bruise Relief is a remedy for what?
BC: It’s my great-grandmother’s remedy. A remedy for bruises. It gets bruises to go away much more quickly. And in fact, if you use it pretty quickly after something happens, the bruise won’t even happen. That’s the WOW experience from the skeptics who try it.
HH: For generations your family has been using Bruise Relief and then along comes Katrina.
BC: We experienced Katrina as everyone else did. Then a year after Katrina we went back to our lives. We realized we had an opportunity with Bruise Relief, to bring something creative and useful to the market, to our local community as well as to everyone.
HH: Now Barbara, in the aftermath of that chaos, how long did it take you to say, “It’s time to take the home remedy that is now Bruise Relief to market?” By the way this is in every major pharmacy in the United States now. You can look at it on the web at BruiseRelief.com. It’s a huge success.
BC: I can honestly say it absolutely was almost a year. Nobody who went through what we went through was thinking clearly for eight, nine, ten, twelve months. As much as last week, I ran into someone whose family was just moving back into her house. That’s our reality down here.
HH: When did you decide you were going to make a business out of Bruise Relief?
BC: I guess it would have to be December of 2006. That’s when I absolutely decided I was going to focus full-time on our business.
HH: How successful is Bruise Relief?
BC: Bruise Relief is amazingly successful. And our reality is we’re presenting a new claim, a new product into a market that didn’t exist before. If you went into your pharmacist with a bruise, they would say ice or two weeks. We have a new claim, a new reality and something that demographically is growing. It’s safe for all ages. Our family used it for pediatrics but seniors who are living longer, more active lives, tend to bruise more easily.
HH: Now it’s in Target, it’s in CVS…
BC: It’s in Target.com. It’s in CVS nationwide in the pharmacies. It’s in Walgreens regionally and growing. It’s on a lot of websites. And we get a tremendous amount of feedback from people who want to try it. We give free samples away. And then they come back and they buy it because it works. The easy part is that it works.
HH: What’s your feeling about the City of New Orleans and its future?
BC: You know New Orleans is a very different place than it used to be. There’s a lot of thing we don’t have which is sad and some days a bit overwhelming. But there’s a lot that is really new and exciting and innovative. You’ve had people talking about it all week. I’d like to say New Orleans has a few more ingredients in our gumbo.
You know America is a melting pot but New Orleans is a gumbo and we’ve got some great new ingredients because we have innovation and entrepreneurship abounding here now.
HH: Well one of those is Bruise Relief and my hat is off to you.
